About Us
Melbourne made. Built to last.
Mad & Darling was born from two things: a family name and a philosophy. Mad for Maddison — the family behind the brand. Darling for the standard we hold ourselves to — clean lines, solid brass, and natural leather chosen for a lifetime, not a season.
It started with Frankie
What began with one dog quickly became something more.
Every piece is designed and made by Jessi in Melbourne, built with intention and made to last.
Our Purpose
After witnessing firsthand the impact of single-use plastics and throwaway culture, it became impossible to create without purpose.
It lit a fire.
Today, that thinking shapes everything we make. Every collar, every lead, every piece of hardware is crafted to be worn for years, not seasons. Because the best thing we can do for the planet is stop making things that end up in landfill.
Our Sustainability Commitment →