Built to last. There to bring them home.

Not all tags are made equal. While most pet tags are stamped from cheap zinc alloy or plated steel, materials that corrode, flake, and fade, ours are solid brushed brass. A metal so durable, so recyclable, it's been the material of choice for makers and engineers for centuries.

Brass is one of the most widely recycled metals in the world. A significant percentage of new brass is made from recycled material. It doesn't rust. It doesn't flake. It develops a natural patina over time, a quiet sign of a life well lived.

Choose your design, personalise the front with your dog's name in a single clean typeface, and add a tiny icon centred beneath — choose from heart, star, moon, or wave, or keep it clean with none. Engrave a contact number on the reverse for quiet security that goes wherever they go. The tag hangs from a solid brass jump ring, secured by a screw-lock shackle clasp — no accidental openings, no lost tags.

Buy once. Keep forever.

Pairs effortlessly with any Mad & Darling collar or lead, including The Darling Collar.

The Round

Tag: 30mm, 14 gauge, Brushed Brass
Jump ring: Brushed Brass, 10mm
Shackle: Brushed Brass, 17.5mm

The Pebble

Tag: 25mm, 0 gauge, Brushed Brass
Jump ring: Brushed Brass, 10mm
Shackle: Brushed Brass, 17.5mm

All tags include:

Personalised front engraving — single typeface
Optional tiny icon centred beneath name — none, heart, star, moon, or wave
Phone number engraving on reverse — optional
Made to order, one at a time

Security, worn beautifully.

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