The Darling Tag

Small details, thoughtfully made.

Solid brushed brass, chosen for its strength, longevity, and quiet beauty. Each piece develops a natural patina over time — a record of a life well lived.

Finished with a brass jump ring and secured by a screw-lock shackle, each tag is designed to stay with them.

Personalisation

A name, engraved in a single, clean typeface.
An optional icon — heart, star, moon, or wave.
A contact number may be added to the reverse.

Details

The Round — 30mm brushed brass
The Bloom — 30mm brushed brass
The Pebble — 25mm brushed brass

• Brass jump ring
• Brass screw-lock shackle
• Discreet Mad & Darling branding on reverse
• Optional reverse phone number engraving
  
• Made to order, one at a time

Fitting Your Tag

Each tag is supplied with a brass split ring and screw-lock shackle, designed to sit securely and neatly on your dog’s collar.

To keep your tag safely in place, the shackle must be tightened firmly before wear. Finger-tight may not be enough, so we recommend using a small tool, such as pliers, to gently secure the screw.

Once properly tightened, your tag is ready for everyday wear — made to stay with them, and made to last.

Made to stay with them, and made to last.